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|Building a beer for Latinos|
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| American-Style Lager Specialist |
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| When it comes to wooing Latino consumers, MillerCoors is now moving beyond mere marketing. |
The Chicago-based beer maker, a joint venture of SABMiller and Molson Coors Brewing Company, this year is releasing products specifically aimed at appealing to the tastes of one of the fastest-growing segments of the U.S. population.
Coors Light Summer Brew, a citrus-flavored beer, hits shelves today. The beer, which will only be available for a limited time, is squarely targeted at Hispanic audiences. The company says the beer is the first-ever line extension under the Coors Light brand.
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