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The Beer In Me :: Forums :: General Beer Topics :: Beer News
 
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Summit Brewing Co. debuts new logo, identity‏
Moderators: Andy, Ken, Hayduke
Author Post
Andy
Sun Mar 03 2013, 08:56AM
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ST. PAUL, Minn. – (Feb. 21, 2013) – Summit drinkers will begin to see a new logo and look for the venerable craft beer brand beginning this April. The rebranding will launch April 1 during Minnesota Twins Opening Day at the newly redesigned Summit Townball Tavern (formerly the Townball Tavern) and April 15 with the release of Summit's new Union Series: Meridian Session Ale.






“We redesigned our original logo in 1999 after Summit’s new brewery opened, and with the expansion of the brewery 14 years later, we felt it was again time to update our look,” said Mark Stutrud, Summit’s founder. “Innovation is part of our DNA and we think this change signals that commitment while also honoring the community that built this company.”






Summit is partnering with local branding and design firm Duffy & Partners for the redesign of the brand, debuting with the new logo. The new look is an evolution of Summit’s past two logos and carries forward the diamond shape that has been the hallmark of Summit’s brand since its inception in 1986. Summit Avenue, the vein running through the heart of St. Paul, is seen in the interpretation of the street sign. The new logo also honors the high quality, raw ingredients at the center of Summit’s brewing tradition.






“We’re very excited to debut our new look at the Summit Townball Tavern during the Twins home opener,” added Stutrud. “Here at Summit, we’re big fans of the hometown team and what they mean to Minnesota. With this new tavern we can continue to deepen that relationship with our community.”






Meridian Session Ale, a beer in the new Union Series released April 15, will be the first beer to feature the redesigned bottle and packaging. The Union Series will focus on new raw materials and ingredients appearing on the brewing scene. Availability of these ingredients will dictate the schedule of each new Union Series beer. Additional information on Meridian Session Ale will be released late-March.






The rebranding will roll out throughout 2013 and 2014 as Summit continues its commitment to sustainability by using up the bottles and packaging that currently exist with the past design. For additional updates, please visit -Website Link-.








Summit Brewing Company

Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit’s beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 12 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement.




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