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Franciscan Well Rebe ...
 Rating : Most Excellent (4.0)Posted by Jay Theriot Posted on 01 Aug 15:06

Yuengling Summer Whe ...
 Rating : Very Fine (3.0)Posted by Jay Theriot Posted on 31 Jul 14:57

Rahr & Sons Texa ...
 Rating : Very Fine (3.0)Posted by Jay Theriot Posted on 31 Jul 06:29

Moorhouse's Blond Bi ...
 Rating : Most Excellent (4.0)Posted by Jay Theriot Posted on 29 Jul 13:22

Dark Horse High Grav ...
 Rating : Poor (1.0)Posted by Jay Theriot Posted on 29 Jul 06:24

Fuller's Vintage Ale ...
 Rating : Outstanding (4.5)Posted by Jay Theriot Posted on 27 Jul 09:34

Great Lakes Commodor ...
 Rating : Most Excellent (4.0)Posted by Jay Theriot Posted on 27 Jul 06:41

Dogfish Head Palo Sa ...
 Rating : Most Excellent (4.0)Posted by Jay Theriot Posted on 26 Jul 06:51

Goose Island Matilda ...
 Rating : Most Excellent (4.0)Posted by Beer Cub Posted on 24 Jul 18:13

Dogfish Head Indian ...
 Rating : Most Excellent (4.2)Posted by Jay Theriot Posted on 24 Jul 15:19

Lobo Lito
 Rating : Excellent (3.5)Posted by Jay Theriot Posted on 24 Jul 12:11

Red Brick 3-Bagger
 Rating : Most Excellent (4.0)Posted by Jay Theriot Posted on 24 Jul 06:47

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Franciscan Well Rebe ...
Last updated 01 Aug 15:01

Yuengling Summer Whe ...
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Rahr & Sons Texa ...
Last updated 29 Jul 15:05

Moorhouse's Blond Bi ...
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Dark Horse High Grav ...
Last updated 27 Jul 14:29

Great Lakes Commodor ...
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Dogfish Head Palo Sa ...
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Lobo Lito
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Goose Island Matilda ...
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Anglo-American Ales
Firestone Walker 13 Rating: 5.0
Mikkeller 1000 IBU Rating: 5.0
Harviestoun Ola Dubh ... Rating: 5.0

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Sierra Nevada Ovila ... Rating: 5.0
Struise Pannepot Gra ... Rating: 5.0
Terrapin Dark Side B ... Rating: 5.0

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Cantillon Bruocsella ... Rating: 5.0
Unibroue Raftman Rating: 4.5
Bananatana Rating: 4.5

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Great Divide Wolfgan ... Rating: 5.0
Mikkeller Beer Geek ... Rating: 5.0

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Founders Porter Rating: 5.0
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Amager Bryghus Rye P ... Rating: 4.5

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The Beer In Me :: Forums :: General Beer Topics :: Beer News
 
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Boston Beer Opens Up a (Better) Can
Moderators: Andy, Ken, Hayduke
Author Post
Jay Theriot
Fri Feb 22 2013, 05:18PM
American-Style Lager Specialist
Registered Member #113
Joined: Thu Jun 18 2009, 04:42PM
City & State: Laplace, Louisiana
Posts: 2698
Thanked 436 times in 351 posts
Earlier this week, Boston Beer (NYSE: SAM ) provided an interesting little nugget for investors when it announced that its flagship beer, Samuel Adams Boston Lager, will finally be available in cans beginning this summer.

What's the big deal?

In the past, founder and chairman Jim Koch has said he'll always remember the advice his father gave when he started the company: "People don't drink the marketing, they drink the beer." From the very beginning, Boston Beer has gained notoriety for its borderline obsessive emphasis on the quality of its products. Of course, that doesn't mean Boston Beer can't spend its fair share on marketing; to the contrary, the company plans to increase its advertising, promotional, and selling expenses by between $18 million and $26 million in 2013.

-Website Link-




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Andy
Fri Feb 22 2013, 05:56PM
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Joined: Mon Mar 10 2008, 08:14AM
City & State: New Orleans, Louisiana
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I'll take it to the beach. I still always prefer my beer from bottles. Just can't get used to craft beer in cans.
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Jay Theriot
Fri Feb 22 2013, 06:27PM
American-Style Lager Specialist
Registered Member #113
Joined: Thu Jun 18 2009, 04:42PM
City & State: Laplace, Louisiana
Posts: 2698
Thanked 436 times in 351 posts
People are always saying that cans and bottles makes no difference, but I still pick up some slight differences.
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