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The Beer In Me :: Forums :: General Beer Topics :: Beer News
 
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Boston Beer Opens Up a (Better) Can
Moderators: Andy, Ken, Hayduke
Author Post
Jay Theriot
Fri Feb 22 2013, 05:18PM
American-Style Lager Specialist
Registered Member #113
Joined: Thu Jun 18 2009, 04:42PM
City & State: Laplace, Louisiana
Posts: 2606
Thanked 432 times in 347 posts
Earlier this week, Boston Beer (NYSE: SAM ) provided an interesting little nugget for investors when it announced that its flagship beer, Samuel Adams Boston Lager, will finally be available in cans beginning this summer.

What's the big deal?

In the past, founder and chairman Jim Koch has said he'll always remember the advice his father gave when he started the company: "People don't drink the marketing, they drink the beer." From the very beginning, Boston Beer has gained notoriety for its borderline obsessive emphasis on the quality of its products. Of course, that doesn't mean Boston Beer can't spend its fair share on marketing; to the contrary, the company plans to increase its advertising, promotional, and selling expenses by between $18 million and $26 million in 2013.

-Website Link-




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Andy
Fri Feb 22 2013, 05:56PM
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I'll take it to the beach. I still always prefer my beer from bottles. Just can't get used to craft beer in cans.
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Jay Theriot
Fri Feb 22 2013, 06:27PM
American-Style Lager Specialist
Registered Member #113
Joined: Thu Jun 18 2009, 04:42PM
City & State: Laplace, Louisiana
Posts: 2606
Thanked 432 times in 347 posts
People are always saying that cans and bottles makes no difference, but I still pick up some slight differences.
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