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| The Beer In Me :: Forums :: General Beer Topics :: Beer News |
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| Boston Beer Opens Up a (Better) Can | ||
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| Jay Theriot |
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American-Style Lager Specialist  Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2060 Thanked 374 times in 300 posts | Earlier this week, Boston Beer (NYSE: SAM ) provided an interesting little nugget for investors when it announced that its flagship beer, Samuel Adams Boston Lager, will finally be available in cans beginning this summer. What's the big deal? In the past, founder and chairman Jim Koch has said he'll always remember the advice his father gave when he started the company: "People don't drink the marketing, they drink the beer." From the very beginning, Boston Beer has gained notoriety for its borderline obsessive emphasis on the quality of its products. Of course, that doesn't mean Boston Beer can't spend its fair share on marketing; to the contrary, the company plans to increase its advertising, promotional, and selling expenses by between $18 million and $26 million in 2013. -Website Link-  | ||
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| Andy |
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Founder and President  Registered Member #1 Joined: Mon Mar 10 2008, 08:14AMCity & State: New Orleans, Louisiana Posts: 5855 Thanked 423 times in 396 posts | I'll take it to the beach. I still always prefer my beer from bottles. Just can't get used to craft beer in cans. | ||
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| Jay Theriot |
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| American-Style Lager Specialist Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2060 Thanked 374 times in 300 posts | People are always saying that cans and bottles makes no difference, but I still pick up some slight differences. | ||
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