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| Molson Coors to pack Grolsch beer in 330ml bottle | ||
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Moderators: Andy, Ken, Hayduke
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| Author | Post | ||
| Jay Theriot |
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American-Style Lager Specialist  Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2052 Thanked 374 times in 300 posts | Molson Coors is all set to pack its premium Dutch beer Grolsch in 330ml bottles and make them available for sale in on-trade by 2 July 2012. Grolsch's new 330ml bottles will replace the existing 275ml format, which was less appealing to the consumers. The US-based company is also rebranding its two variants Grolsch and Grolsch Blonde bottles, which will be complemented by new glassware. Designed by global brand and product design consultancy Cartils, the redesigned branding will feature new fonts with green and red accents, T-Bars and the signature Grolsch 'G' symbol, which will be uniform across all its product line. Grolsch senior brand manager Simon Pick said world beer continues to see significant growth and the updated branding will help them to take full advantage. -Website Link-  | ||
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| Ken |
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Vice President & European Beer Consultant - Never forget, never forgive! (Oslo and Utøya 22/7-2011)  Registered Member #2 Joined: Mon Mar 10 2008, 10:10AMCity & State: Copenhagen, Denmark Posts: 4909 Thanked 298 times in 288 posts | Gotta love those bottles, thx. for sharing Jay  -Ken  | ||
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| Jay Theriot |
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| American-Style Lager Specialist Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2052 Thanked 374 times in 300 posts | You're welcome, Andy. Too bad they only use plastic caps instead of the old ceramic ones. | ||
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