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| To Grow A Craft Beer Business, The Secret's In The Water | ||
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Moderators: Andy, Ken, Hayduke
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| Jay Theriot |
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American-Style Lager Specialist  Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2038 Thanked 370 times in 297 posts | It's a good time to be a craft brewer, as Americans are thirsty for full-flavored and local beers. But when small breweries grow, they can also risk losing some of the "craftiness" their fans love. And when they expand, many brewers have to rewrite their recipes — starting with the water. As we've reported before, there are now about 2,000 breweries in the United States — the most since the late 1800s. And while most craft brewers are tiny operations that sell beer in just a few towns, others are expanding beyond their home states — selling and producing beer far from where they started. For instance, brewers New Belgium and Oskar Blues are expanding from Colorado into North Carolina. California's Sierra Nevada is doing the same. And while that means Southerners could soon get fresher beers from those brands, it will also likely force the companies to adjust their recipes and even chemically "tweak" the water at their new breweries. -Website Link-  | ||
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| Ken |
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Vice President & European Beer Consultant - Never forget, never forgive! (Oslo and Utøya 22/7-2011)  Registered Member #2 Joined: Mon Mar 10 2008, 10:10AMCity & State: Copenhagen, Denmark Posts: 4904 Thanked 297 times in 287 posts | Good story Jay, thanks. -Ken | ||
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| Jay Theriot |
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| American-Style Lager Specialist Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2038 Thanked 370 times in 297 posts | You're welcome, Ken. | ||
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