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| Jay Theriot |
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American-Style Lager Specialist  Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2069 Thanked 374 times in 300 posts | -Website Link- MillerCoors has cut ties with DraftFCB on most of its advertising business, the company said Tuesday. Thanking the agency for "decades of work in helping to build Coors Light and Coors Banquet into vibrant and growing brands," the Chicago-based beer giant announced that it would shift the business to a number of WPP advertising agencies. Miller Lite's business has been awarded to Saatchi & Saatchi in New York. "Winning in Premium Lights is at the heart of our plan to win in the U.S. beer business," MillerCoors Chief Marketing Officer Andy England said in a statement. "As part of this plan, we are reorganizing our advertising-agency roster to create a lineup of partners who can help bring our great Premium Light brands to life for today's consumers."  | ||
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| Andy |
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Founder and President  Registered Member #1 Joined: Mon Mar 10 2008, 08:14AMCity & State: New Orleans, Louisiana Posts: 5857 Thanked 424 times in 397 posts | Thanks for the story Jay. | ||
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| Jay Theriot |
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| American-Style Lager Specialist Registered Member #113 Joined: Thu Jun 18 2009, 04:42PMCity & State: Laplace, Louisiana Posts: 2069 Thanked 374 times in 300 posts | You're welcome, Andy. | ||
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