News Item: Miller Lite Brings Back Its White Label, Possibly Also Its Mojo
(Category: Beer News)
Posted by Ken
Thursday 04 September 2014 - 13:40:13

bottleThe return of Miller Lite’s original white can design was supposed to be a three-month novelty with an Anchorman 2 tie-in. The brand replaced the blue cans that have been in beer aisles since 2001, and an unexpected thing happened: Miller Lite sales immediately increased in the U.S. Encouraged, MillerCoors made the white cans permanent. Now bottles and tap handles will get the white label treatment, too.

-Website Link-

[Submitted by Jay Theriot]



This news item is from The Beer In Me
( http://www.thebeerinme.com/news.php?extend.781 )


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