News Item: Demand For Light Beer Is Collapsing
(Category: Beer News)
Posted by Ken
Sunday 13 July 2014 - 11:49:49

American beer drinkers are becoming more discerning.

Thanks to the booming popularity of the craft beer business, light beer sales will hit a 10-year low in 2015, writes Devin Leonard at Bloomberg Businessweek.

Sales of once-popular staples like Bud Light, Coors Light, and Miller Lite are on the decline, Leonard writes.

Craft beer has become so popular that there's now a black market for rare brews.

-Website Link-

[Submitted by Jay Theriot]



This news item is from The Beer In Me
( http://www.thebeerinme.com/news.php?extend.779 )


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