News Item: Anheuser-Busch Debuts Beck’s Sapphire Beer
(Category: Beer Releases)
Posted by Andy
Monday 07 January 2013 - 11:01:39

The Beck's brand is getting bigger. Anheuser-Busch InBev is rolling out Beck's Sapphire, a new pilsner-style beer described as "smooth and distinctive." The Sapphire name is derived from the Saphir hops used in the brewing process which are developed, grown and sourced from Germany. In addition to the flagship Beck's brand, the new beer joins existing brand extensions, Beck's Premier Light, Beck's Dark and Beck's Oktoberfest. The latest Beck brand extension takes a page from the Bud playbook that worked so well with Bud Light Platinum last year. As an extension of the No. 1 selling beer in the country, Bud Light Platinum was the most successful new beer launch of the year. -Website Link-

[Submitted by Jay Theriot]

This news item is from The Beer In Me
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