Anheuser-Busch Brews Up New Strategies for 2014
ST. LOUIS -- Despite fighting some negative perceptions during the past few years, beer remains a profitable category for convenience stores. In fact, recent data indicates that for every dollar retailers invest in beer, they will get back $8.30, according to Chris Williams, vice president of national sales at Anheuser-Busch. When looking at c-stores specifically, that number goes to $5 for every $1 invested.
[Submitted by Jay Theriot]
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